THE PLACEMENT
THE PLACEMENT
Imagine Dragons w/ Lil’ Wayne, performing at the College Football Championship
Today me and my brother were talking about music and he brought up to me how he’s listening to Imagine Dragons now because of the college football championship. Imagine Dragons is a band I believe wouldn’t typically be heard by my brother even though he has a wide range of music choices. Him hearing them made me think of how important proper placement is. Your music on the right platform, your clothes on the right person, just solely being in the right place can change your life in an INSTANT.
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UNITED MASTERS x NBA, the new partnership allowing independent artists to shine on the NBA’s digital platforms.
That importance is also noticed by Marketing Expert and Music Pioneer, Steve Stoute. Through his new startup , UNITED MASTERS, independent artists can sign up to have the opportunity to have their music played on NBA platforms. Stoute understands how labels have utilized sports biggest events to highlight their artists but the monopoly the labels has exempts the lower tier artists from having a chance of a huge audience via sports. I even signed up for a chance to be featured lol.
Placement is extremely important it’s why top fashion brands pay for retail space inside department stores like Macy’s , Bloomingdales, etc.
Brands pay top dollar for very strategic placement in the store.
Extreme product placement is heavy throughout Grown-Ish/Black-Ish, you don’t see that many BUICK logos for nothing lol.
Although the placement is extremely important what’s more important is having good product to begin with. No matter how many people see the product, the positioning won’t be an advantage to you if the product isn’t good to begin with.
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